Tag: advertising
-
Meta forces Apple fees on advertisers
In the ongoing battle between tech giants, Meta (formerly known as Facebook) has imposed a new set of fees on advertisers – fees they claim are necessary to offset Apple’s recent privacy updates. These changes by Meta have raised concerns among advertisers and caused further strain in the already tense relationship between the two companies.…
-
Afterpay collaborates with Rokt to enhance its advertising business
Afterpay, the Australian digital payments platform, has announced its collaboration with Rokt, a global marketing technology company, to further strengthen its advertising capabilities. The partnership aims to provide a more personalized and tailored advertising experience for Afterpay users. Rokt specializes in e-commerce technology and helps brands deliver personalized marketing to customers. By joining …