Leading cryptocurrency exchange, Kraken, has announced the launch of its new brand specifically tailored for institutional clients – Kraken Institutional. This move comes as part of Kraken’s ongoing efforts to expand its services and cater to the needs of a wider audience.

With the cryptocurrency market gaining more mainstream acceptance, institutional investors are increasingly looking for trustworthy and reliable platforms to trade digital assets. Kraken Institutional aims to provide these investors with a secure and regulated environment to conduct their transactions.

One of the key features of Kraken Institutional is its enhanced security measures, which include cold storage facilities for clients’ assets and rigorous KYC (Know Your Customer) procedures. This ensures that all transactions are conducted safely and securely, giving institutional clients peace of mind.

Additionally, Kraken Institutional offers a range of trading options, including spot trading, margin trading, and futures trading. This allows institutional clients to trade a variety of digital assets and take advantage of different market opportunities.

Speaking about the launch of Kraken Institutional, Jesse Powell, CEO of Kraken, said, “We are excited to introduce Kraken Institutional to meet the needs of our institutional clients. With the growing interest in cryptocurrency from institutional investors, we believe that this new brand will provide a valuable service to a key segment of the market.”

Overall, the launch of Kraken Institutional represents an important milestone for Kraken as it continues to grow and strengthen its position in the cryptocurrency industry. With its focus on security, reliability, and flexibility, Kraken Institutional is poised to become a leading platform for institutional investors looking to trade digital assets.